Our Mission

Our Mission

Transforming Business for a Greener Tomorrow.

Empowering executives to lead sustainable transformations.

SustainableCn is a social enterprise dedicated to helping businesses in China thrive through sustainability.

We know how hard it is for business owners to prioritize social and environmental impact when they're busy trying to survive in a competitive market, so we've got the resources to help them make it happen. From trainings and workshops to advisory services from industry experts, we give businesses the tools to change and the confidence to use them.

We also believe in building a community of sustainability-minded professionals who can help each other out. Our online community and free library of case studies let Chinese business owners learn from experts in their field and connect with other businesses that are doing great things for their communities.

We're excited to have you join us on our mission to make the world a better place—one business at a time.

"Recognizing that 'our solutions are in nature', we should strive to find development opportunities while preserving nature, achieving win-win results in both ecological conservation and high-quality development."

President Xi Jinping
COP15 UN Biodiversity Conference

Meet Our Team

  • Ming Zhou

    Chief Executive Officer

    Ming has years of experience in management consulting, corporate business operations, and nonprofit project management, bringing expertise in project planning and operations to the team. He holds Bachelor's and Master's degrees in Engineering from Tsinghua University.

  • Jolie Li

    BRAND DIRECTOR

    Having previously worked in international 4A advertising agencies, where she served numerous leading international brands, Jolie brings rich experience in brand development and creative strategies. She graduated from New York University with a Master’s degree in Public Relations and Corporate Communications.

  • Siqing Chi

    MARKETING DIRECTOR

    Siqing has worked and volunteered in several international NGOs in the Greater China region, establishing partnerships with local businesses and celebrities. She also has extensive experience in project and event planning.

  • Lorry Luo

    PROGRAM DIRECTOR

    With experience in various areas of the nonprofit sector, including education, accessibility advocacy, food security, and environmental protection, Lorry specializes in helping companies enhance their ESG and sustainable development management capabilities. She holds a degree in social work.

  • Ann Dong

    MEDIA DIRECTOR

    Ann has a background in traditional Chinese medicine and previously worked as a public health nutrition instructor. Her passion for sharing vegan lifestyle and wellness knowledge led her into the field of podcasting and social media. Ann brings over six years of experience in social media management and content creation to the SustainableCn team.

  • Amanda Zhu

    ADMINISTRATIVE DIRECTOR

    Amanda is a nature-lover who seeks to make the world a better place in everything she does. With a keen interest in holistic development, she's studied a variety of knowledge systems and methodologies such as astrological psychology, human design, and different meditation practices. She has extensive experience in the health and education industries.

  • Billy Zheng

    VIDEO PRODUCER

    One of China's most outspoken youth animal advocates, Billy began creating videos about animal and environment issues during university. When his videos began gaining followers and provoking public discussions about how we use animals, Billy committed himself to changing the world through film. Billy's videography and storytelling skills help sustainable and ethical businesses to share their messages with a wide variety of viewers.

Board of Directors

  • Nancy Zhou

    FOUNDER

    With a background in finance and education and a passion for health, ecology, and quality of life, Nancy has founded several sustainability and animal advocacy initiatives in the US and China.

  • Susan Shu

    BOARD MEMBER

    With over 10 years of experience as an executive in three publicly traded US companies and 7 years as an innovative education entrepreneur and investor, Susan has been a volunteer in rural education and environmental protection for over 15 years.

  • Xiaoyi Li

    BOARD MEMBER

    Adhering to the concept of business awakening towards goodness, Xiaoyi Li advocates for a business model that combines mission and profit. She closely integrates organizational evolution with enterprise management, providing customized services for culture, strategic goals, and organizational evolution.

  • Junzuo Zhang

    BOARD MEMBER

    Dr. Junzuo Zhang has nearly 30 years of research and practical experience in the field of natural resource management and sustainable development. Her expertise covers areas such as corporate social responsibility, resource governance, land tenure systems, biodiversity conservation, policy research, empowerment in poverty alleviation, gender studies, partnership building, participatory impact assessment, and capacity building.

  • Junling Yuan

    BOARD MEMBER

    Ms. Junling Yuan is dedicated to promoting green diets and has established and operated multiple organic vegetarian restaurants, including the first Boudaha organic vegetarian restaurant in China. These establishments offer healthy, low-carbon, and nutritious dietary choices.